Join our Strategy and Innovation Masterclass in Chicago on March 24th

An immersive in-person + online learning program for driven executives.

Join our Strategy and Innovation Masterclass in Chicago on March 24th

An immersive in-person + online learning program for driven executives.

GENERAL information

PROGRAM PRICE*: USD $795 per person (50% off on second participant). *Contact sales for group rates
MASTERCLASS LENGTH: 8:00 AM to 6:00 PM LOCATION: CAMBRIA HOTEL CHICAGO
ALSO INCLUDED: Monthly live webinar, online community, video library, full-color book copy and on-demand feedback.
SPEAKER: Sun Wu, author of Strategy for Executives.

Program introduction

This lead generation certification program has been designed to provide you with the in-depth knowledge and skills you need to become a lead generation consultant and start taking paid clients right away. 

As a lead generation consultant, you will be helping companies and individuals originate sale opportunities with organizations and business buyers. It is an amazing field with tons of opportunities across different sectors and industries. 

In this certification program taught by Sun Wu, a renowned strategist author of the bestselling hits Strategy for Executives and AI-Powered lead Generation, you will learn the ins and outs of lead generation, and how to apply your learnings into your consulting practice.


A complete learning system

A complete learning system is one where people can learn, then implement their learning, and finally get feedback when they get stuck on implementation. 

Following that vision, our Strategy and Innovation program will provide you with all the tools and guidance you need to become a proficient strategist. In addition to the live masterclass, each participant will get access to:

Live masterclass curriculum

The live class will provide you with a highly integrated, multidisciplinary approach to strategy and innovation that not only covers fundamental ideas about markets and competition, but also dives into other areas critical for the success of any organization. We include the latest ideas about value creation, innovation, strategic growth, multidexterity, capital allocation and execution.

Hear from our experts as you follow your learning path through the modules of this class:

Participants will receive a full-color copy of our widely popular book Strategy for Executives.

Strategy for Executives, read by thousands of executives around the world, is the first book to introduce a complete strategy system that corporate teams can use to design and implement a strategy from the ground up. 

Your Live Class Speaker

SUN WU

Former Fortune 200 Executive, Lead Researcher, Author of Strategy for Executives

Sun Wu is a Fortune 200 executive with more than 15 years of real-life strategy experience in the high-tech space, leading the creation of multiple business units around the world and the development of innovative products. He holds bachelor degrees in both electrical and mechanical engineering as well as a Master’s Degree in Operations Management. He also has specializations in Business Strategy from the Darden School of Business at the University of Virginia and Strategy and Innovation from MIT’s Sloan School of Management.

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Still have questions? This video can help

In this video Sun Wu, your live masterclass speaker and author of Strategy for Executives, explains his strategy framework and the extensive research that led to his book’s publication.

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