We Help Executives Understand Strategy

Our goal is simple: To help executives around the world understand their strategy, and to do that, we spent 10 years breaking down the most popular strategy frameworks of the last 40 years, extracted their core ideas, and tied them all together into a single didactical and self-contained framework…
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Strategy Resources

Strategy Glossary

A strategy glossary with over 100 terms and short cases. Learn the most commonly used strategy terms.

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Strategist's Toolkit

A collection of useful strategy tools and templates for strategy practitioners, executives and consultants.

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Watch a Video

Watch this 30-minute video where Sun Wu summarizes his most important strategy and innovation ideas.

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